Remember, Moore than just a football club Sam!

It is a wee bit galling to see the club exploiting the Bobby Moore name to market tickets for the game against Brighton. It is true that, as the play offs approach, there is a parallel with that moment, for the home semifinal leg against Ipswich, when Pardew wore that now famous message on his top, but when Pardew did it, there was a sense of him being united with the fans and of his genuinely understanding the values of the club - and let's face it, Bobby would have had no problems with Pard's alleged pants down antics.

However, just imagine Allardyce in that shirt! Surely even his backers would see that as a repugnant affront to the memory of everything that Moore, as a footballer, stood for. It would be like Satan posing on the cross, Josef Frizl opening an orphanage or Sullivan and Gold branding themselves as men to be trusted! Allardyce in a West Ham number six shirt would surely be the ultimate footballing oxymoron!

Of course, the exploitation is built around Bobby's birthday and I certainly have no problem with the club paying respect to the greatest English player ever to grace the game, but respect should involve a minute's applause in appreciation of the great man, not using his name on a marketing poster designed to sell tickets for a "win at all cost and to hell with values" game.

One thing is for sure, if Moore had been in the squad in his prime when Allardyce took over, he would have been sold to Tottenham. Not Sam's type of player at all was he? Too weak in the air at set pieces. Dwelt on the ball too long. Too much fancy bollocks stepping out of defence with the ball. And too opinionated. No, Allardyce would have marked Bobby's card good and proper.

Whereas Moore and Pardew? They would have had a ball together!