We sold the club's soul when we appointed Allardyce. We've agreed the sale of the ground too. And any player worthy of the title has been converted into cash at the earliest opportunity since the days of Greenwood and Lyall, so why in God's name get into a tizzy over the badge?
Maybe crossed dildos could replace the hammers. Instead of the castle, move in the Olympic Rings, with each dildo piercing a ring in ultra suggestive fashion.
Why not add London or Olympic to the club's name? In fact, we simply have to get the word West out of the title because it is so confusing for tourists - the club is situated on the East side of the city is it not? And as for "Ham", well that is just plain provocative and insensitive in the new multicultural metropolis - surely East London Olympic Halal and Kosher would be a more representative name for the club.
And let's change the bloody shirt whilst we are about it shall we? Claret and Blue is so, well you know, yesterday! Why not the multicoloured Olympic rings worn as hoops? That would be simply divine!
Those fans voicing concerns need to get with the programme. Hang on, programmes? No, let's have an issues based women's glossy magazine instead featuring a tiara adorned Princess Brady on the cover!
There! The makeover is complete! Next stop, the Champions League! Or maybe London Fashion Week might be more our cup of caffe latte!