Ok, so we all know the problem. We have a team that can't score goals. The strikers are useless, and the midfielders get a nose bleed if they get anywhere near the box - Nolan apart who is now so slow that even Faye could pick up his jogs.
True Morrison may be another exception but, if we are honest, he was pretty ineffective for the first 60 minutes against Hull and only came into his own following the introduction of Downing and Vaz Te.
And what does Collison offer? Precisely what nobody else offers, a hunger to get into the box and that useful knack of often being exactly where the ball ricochets to. He isn't Lampardesque, but he's probably the closest we have to it, as his 13 goals from 80 first team starts suggests.
So what does Allardyce do? He loans him out to bloody Bournemouth!
Now I'm not saying JC is our saviour as a starter, but I am a huge fan of using him for the last 20 minutes of a game, when defenders tire and their concentration is prone to lapsing. It's true he squanders a high percentage of his chances, but at least he gets into the box and gives opposition defenders something to think about.
But Allardyce doesn't fancy him it seems, unlike Maiga, Taylor and Jarvis! But then Allardyce didn't bring Collison to the club did he, so his ego isn't pricked by overlooking him. As for the others, Sullivan might reasonably demand of the English Jose, "So what idiot told me to invest £18m of the club's money on three players who aren't even good enough to make the first 16?"