Exciting developments at Hull, with the club moving with the times and changing their name to improve branding opportunities. Bored by old fashioned Hull City, Egyptian owner Assem Allam has decided to incorporate the club's nickname into the official title of the club. No doubt the City will be dropped altogether in due course, and Hull will become Hull Tigers or simply, The Tigers.
Wolverhampton Wanderers led the way some time ago, of course, with their name readily abbreviating to The Wolves and Tottenham are known as The Spurs. For some clubs, this new trend will be very simple to adopt. Should the Dildo Brothers adopt West Hammers, it may upset the purists, but The Hammers versus The Tigers has a feisty ring about it for the Sky marketing boys. Arsenal Gunners also works easily of course. Southampton Saints is another good one and the Glasgow clubs already operate as Rangers and Celtic.
However, for some clubs, the nickname doesn't have the right ring about it. Leeds Whites may be deemed racist or cowardly. Leicester Foxes has a mangy sound about it. Liverpool Reds works, I suppose, but isn't very exciting and other clubs might argue they have as much right to the name. Everton Toffees doesn't sound terribly imposing, does it? And Newcastle Toons sounds a bit too Looney Tunes even for a club that has a slapstick feel about it 99% of the time. As a contributor says below, the real nickname is The Magpies, and that could work I suppose but it doesn't really sound aggressive does it?
So what names might clubs adopt into the future? Leeds Cloggers works for me or the club could go the whole hog and opt for either Damned or Bastard United. Liverpool Cheats has a nice ring about it, given the commitment to retaining Suarez and the number of benefit claimants residing in the city.
How about Leicester? Well given the car park excavations, maybe the Leicester Hunchbacks could work. The Newcastle Barcodes also works, given all the players have a price under Ashley, or maybe the Newcastle Frogs would be more suitable given the composition of the squad and the way the team croaks every time they get a sniff of a trophy. Millwall? How about The Scum?
Any other suggestions?