So that's it then, the two "West Ham fans" who own our club have shown their hand and committed West Ham to eternal mediocrity - for as long as they are in charge at least.
Of course, Sullivan's call for financial restraint and a sensible pay structure can't be argued with, but when he then brackets the club with Norwich, Swansea and West Brom, you know sensible means turning off the salary tap to a mere trickle.
And this comes, of course, at a time when TV revenue is going through the roof with the team finishing bottom of the Prem due to collect more money than Man City received last season for winning the division! Sullivan admits that there will be no "collective decisions" on salaries in the Prem - and bloody good job too as they would be against cartel law - so he is effectively saying that we are accepting a place amongst the minnows of the division and setting up a situation where we will be looking for bargain basement players both in terms of transfer fees and salaries.
So this is why we lost Green and why we were unable to persuade Yakubu to stay in England. Looking ahead, what chance will there ever be of retaining young talent if we are operating a wage cap whilst other clubs are prioritising winning trophies? Anybody remember Duxbury claiming that West Ham were no longer a selling club? Now every player will have a price - and a moderate one at that - because wages will be set lower than the competition.
I am not saying we should be competing with Man City, Man Utd and Chelsea on wages - that would be madness - but isn't bracketing yourself with country bumpkin teams like Norwich and Swansea going a tad too far? Mind you, nice touch at the end where Sullivan roots us in the local community and recycles the "Moore than just a football club" line. You bet ya David, so rooted in the local community that we will be buying players in Queens Market!