Monday, 30 August 2010
West Ham Fans Taken For Mugs - Yet Again!
(Article submitted by Sav)
There is a very strong paradox in English football. It is called West Ham United. Over the years the famous East London club has produced some of the best talent in English football and yet the Club’s performance has remained one of mediocrity, to say the least. Why is this paradox? Why is it that the club that produces so much talent has hardly achieved anything significant over the years (with the exception of winning a few Cups and a European Cup Winners Cup)?
Some West Ham supporters will also argue that West Ham has won the World Cup. I disagree: England won the World Cup, not West Ham. West Ham players were used to win the World Cup in 1966 just as they are today (and through the years) by other clubs to win trophies - Man United with Tevez, Ferdinand and Carrick, Chelsea with Lampard, Johnson, Terry and Joe Cole, Tottenham with Defoe, etcetera. What generates this acute paradox then?
The answer is an almost total lack of ambition by the owners and low expectations by the supporters. The two, combined together, create a ground which is fertile for promoting personal gain. Over the years, owners, agents, lawyers, even financiers and other intermediaries have taken advantage of this situation to make private fortunes.
And history repeats itself. Since it is almost impossible to alienate the loyal fans of West Ham United it is easy to use the club to make deals that create personal wealth, rather than building an infrastructure and a team that can make West Ham great. West Ham United fans (myself included) are just so easy to fool. We are all passionately in love with a dream team which, in reality, doesn’t exist. So many supporters travel all over the country despite the fact that their team more often than not will disappoint them. They spend so much money out of their limited income, because they live and breathe West Ham United. And unlike Fulham and some other London clubs, West Ham has a very strong supporter base which could easily fill a 50,000+ capacity stadium (such as the Olympic Stadium). Moreover, West Ham fans are so understanding and forgiving. It is like they have been conditioned to accept their fate. Survival is everything, anything else is just bonus.
So, lack of ambition and low expectations are the root of the problem. Attitudes need to change before a real change takes place. This is easier said than done. It takes many years, and sometimes generations, for attitudes to change. In the meantime, the owners and other people close to, or associated with the Club, who are proficient in promoting their self interest, will always take advantage of this situation. They will know that they can get away with anything as long as they package it properly so as to be palatable to the ever understanding, passionate and forgiving West Ham fan.
Sadly, Sullivan & Gold are just the latest in a line of owners who have taken the great West Ham fan base for mugs! Let's face it, even if we sell Parker and Cole and then go down, the fans will still turn up and cheer on the team, blowing Fizzy Pop bubbles that seem destined to forever fade and die!
Posted by Hammersfan at 14:18