Well there's a surprise. The OS has "announced" that you can roll up on the day and pay to get in to the friendly against Zaragoza tomorrow.
Given the club was struggling to sell out Premiership games last season - even when we played at home to Chelsea - this is surely going to be the order of the day for most of the coming season. How low will the prices go to persuade fans to show up for a game against Doncaster is the question.
Everything hinges on hitting the ground running. If we storm the division like Newcastle did a couple of seasons back, then Upton Park will rock. But if we struggle, those prices will drop lower and lower and lower. Two big worries persist. Yes the kids have done well in friendlies but the squad is, in truth, paper thin with inadequate defensive cover; whilst up front, we are goal shy. Somehow, Allardyce has to find a way of scoring more than one goal per game.