Well the name West Ham Olympic was rejected by the fans, so now Brady floats out her latest masterplan, throwing all tradition out with the bath water and transforming the club into West Ham Plastic.
We mock Chelsea fans with the label Plastics and look back at the artificial pitches laid by QPR and Luton Town with horror, but the odds are that when we move to the Olympic Soulless Bowl, the team will be playing on a plastic pitch.
In her role as correspondent for News and Abuse International, Princess Brady writes, "ARTIFICIAL pitches have a bad name but refuse to go away. I'm currently thinking about this because they could have a huge role to play, particularly at multi-purpose venues such as Wembley and the Olympic Stadium."
So there you have it, tucked away in Brady's column in The Sun, the first hint of what is to come. But never mind, the fans will be so far away from the pitch that they will never spot the difference!
Brady enthusiastic about playing with plastic? Well she does work for the Dildo Brothers so what do you expect?