Ok, so let me get this straight. Stay with me because we will go through this in simple, easy to understand steps.
1. The Olympic Stadium deal has collapsed because of Newham Council's £40m loan to West Ham. That's right isn't it? OK with me so far?
2. Now, the Olympic Stadium is the key to turning West Ham into a major force in football. That's right isn't it? We can't grow at the Boleyn, but by moving to Stratford, we will transform the finances of the club because of the bigger capacity and the massive increase in our profile. That's the argument isn't it? Still with me?
3. Sullivan and Gold are sitting on personal fortunes of over £500m each. That's a matter of public record is it not? Still with me?
So, put those three facts together and what is the simple solution? Tell me, why don't Sullivan and Gold invest £40m of their own money to replace the loan from Newham Council?
I mean, according to our owners, the move to the OS is a no brainer. According to them, it is the key to West Ham becoming a giant in the game. So what could possibly go wrong? Why not dip into their own pockets and chip in the £40m that they were asking Newham Council to invest, on the same interest terms? I mean, if it worked for a local authority using tax payer's money in one of the most deprived boroughs in Britain, why doesn't it work for Sullivan and Gold with a combined wealth of one billion pounds?
Tricky one to answer that isn't it?
Perish the thought that Sullivan and Gold are simply looking to saddle the club with debt whilst selling off its only asset, the Boleyn, and pocketing the dosh.